Landmark West Bromwich hotel and office investment launched at £6.25 million

We have been instructed to market West Plaza, a landmark mixed-use hotel and office investment in the heart of West Bromwich, offering strong income and long-term asset management potential.

Located at 144 High Street, West Bromwich, the substantial freehold property extends to approximately 93,582 sq ft and generates a passing income of £1,421,200 per annum.

The investment is being offered for offers in excess of £6,250,000, subject to the existing tenancies.

Our managing director, James Mattin, said:

“Opportunities of this scale and prominence within the Black Country are becoming increasingly rare.

“West Plaza combines strong existing income with a diverse tenant mix, excellent transport connectivity and future asset management potential.

“With established occupiers already in place and scope for alternative uses or redevelopment, subject to planning permission, we expect strong interest from investors and developers across the UK.”

The property occupies a highly prominent position close to Junction 1 of the M5 motorway and comprises a mix of hotel and office accommodation together with extensive on-site parking.

A key component of the scheme is a 107-bedroom hotel, operated by Vine Hotels, a well-established hospitality group with partnerships including IHG, Hilton, Accor and Best Western.

Other major occupiers include Sandwell College, one of the region’s leading further education providers.

The combination of hotel, educational and commercial occupiers provides a diverse income stream, while the scale and location of the property offer opportunities for future enhancement or redevelopment, subject to the necessary consents.

Bond Wolfe is marketing the property on behalf of REI plc as joint agents alongside property consultants Graham + Sibbald.

Martin Davis, senior director at Graham + Sibbald, said:

“West Plaza represents a rare opportunity to acquire a substantial freehold asset in a highly accessible Midlands location, combining strong income with future asset management opportunities.”

West Bromwich continues to benefit from significant investment and regeneration, with excellent road, rail and Metro connections providing easy access to Birmingham city centre, the wider Black Country and the national motorway network.

Further details are available from James Mattin by emailing jmattin@bondwolfe.com or calling 0121 525 0600.